Gunderson Dettmer partner Katie Gardner is interviewed in Ad Age's article, "AI Washing-What it is and What the Crackdown Means for Brands." The article discusses the increasing risk for agencies, brands, and startups of facing regulatory scrutiny due to exaggerated or false claims regarding their use of AI technology, a practice known as "AI washing."

To avoid falling into this trap, Katie advises companies to establish internal review processes involving both marketing and legal team and companies leveraging third-party AI tools must acknowledge potential biases or errors in those tools, as they could be held accountable by regulatory bodies for any consequences arising from such shortcomings.

“We’ll see a lot more enforcement activity this year,” said Katie.

Read the article here.