Cart.com Acquires 180Commerce
Gunderson Dettmer represented client Cart.com, an end-to-end eCommerce-as-a-service provider, in its acquisition of 180Commerce, an operator of a full-service sales growth platform. Following the acquisition, 180Commerce clients will also gain access to the full range of integrated Cart.com eCommerce offerings, including performance marketing to accelerate direct-to-consumer (DTC) efforts, logistics and fulfillment, and powerful AI-driven insights and data science capabilities in a single view for users.
In the announcement of the transaction, co-founder and CEO of Cart.com Omair Tariq said, “We’re thrilled to welcome the 180Commerce team into the Cart.com family as we continue to expand our offering of commerce everywhere. Jason turned 180Commerce into a success story by being relentlessly focused on delivering results for brands while creating a powerful company culture in which everyone is valued. That’s exactly the combination we look for at Cart.com – especially when it’s paired with a commitment to using data and technology to streamline and optimize eCommerce and marketplace functions for fast-growing brands in every corner of the world.”
The Gunderson deal team was led by Wes Watts and included Lily Kim, Ben Cukerbaum, Luke Thomas, Alex Devine, and Muskan Mumtaz.