Gunderson Dettmer represented Mexico-based client Leadsales, a conversational commerce company, in its $3.7 million seed financing led by Ulu Ventures and Blue Pointe Ventures. Leadsales’ customer relationship management tool provides customizable columns and sales funnel automation to help small and medium-sized businesses manage potential sales. The new capital will help grow the team and expand into Brazil.

In the announcement of the transaction, Leadsales’ founder and CEO Roberto Peñacastro said, “We quickly noticed a trend that small businesses were transitioning to selling via WhatsApp without the right tool to scale their business. Our native chat integration on our pipeline view is truly unique as no other CRM does this integration for chats, and on top of this, we’ve built a platform that is built for non-tech savvy users that takes less than five minutes to ‘plug & play.’”

The Gunderson Dettmer deal team was led by Dan Green and included Daniel Gallo and Alan Gao.

Companies
Leadsales
Ulu Ventures
Blue Pointe Ventures