Imaginary Ventures Co-Leads $25M Series B Financing of GlossGenius

September 27, 2022Client News

Gunderson Dettmer represented client Imaginary Ventures as it co-led the $25 million Series B financing of GlossGenius, a platform for the beauty and wellness industry. GlossGenius’s platform is all-in-one booking, payment and point of sale (POS) solution that helps beauty and wellness professionals drive booking and grow their businesses. The new capital will be used for company growth and product development.

In the announcement of the transaction, Co-Founder of Imaginary Ventures Natalie Massenet said, “We [at Imaginary] believe that creators are driving significant economic shifts, and GlossGenius is the long overdue operating system of the $115B+ US beauty and wellness creator industry, helping professionals in the category start and run thriving businesses. The traction and customer love we've seen with GlossGenius speaks to the strength of the product and the path they're on to building an iconic brand that touches every part of beauty and wellness for both creative professionals and the millions of consumers they serve.”

The Gunderson Dettmer deal team was led by Melissa Marks and included Jack Paterson and Flora Tsui.

Imaginary Ventures