WEBINAR: Gunderson Dettmer Host Preparing for New State Privacy Laws: Key Requirements and Compliance Tips

January 12, 2023Insights

Gunderson Dettmer hosted the Preparing for New State Privacy Laws: Key Requirements and Compliance Tips Webinar. The webinar discussed the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR). Currently, several states have passed privacy laws similar to the CCPA and the GDPR.  Gunderson Dettmer partner Anna Westfelt and associate Frida Alim and Cecilia Jeong led the webinar to share insights on how to prepare for the new laws and information about requirements, consumer rights, and non-compliance penalties.


Key Takeaways from this event include

  • In 2022 five states passed comprehensive privacy laws and 27 states considered privacy bills.
    • January 1, The Virginia Consumer Data Protection (VCDPA) and the California Privacy Rights Act (CPRA) went into effect.
    • July 1, enforcement of the CPRA will begin, the Colorado Privacy Act (CPA) and the Connecticut Data Privacy Act (CTDPA) will come into effect.
    • December 31, the Utah Consumer Privacy Act (UCPA) will come into effect.
  • The new laws are inspired from the California Consumer Privacy Act and the EU General Data Protection regulation.
  • Compliant Tips:
    • Document compliance before an alleged violation.
    • If a state privacy law does not apply to you, document why.
    • Provide evidence of reasonable security.

Key Compliance Considerations

  • “Sensitive Personal Information” under the CPRA includes a Social Security Number, passport, and proof of finances.
  • Each of the privacy laws imposes obligations surrounding targeted advertising or “sharing” and “selling” under the CPRA.
    • Targeted advertising or “sharing” definition: Sharing personal information with another entity for the purposes of targeting advertising to a consumer based the consumer’s activity across businesses, distinctly-branded websites, applications, or services.
    • “Selling” definition: Sharing of personal information in return for monetary or other valuable consideration.
  • Nearly all states have requirements when conducting a risk assessment. This occurs when legislatures or regulators view processing as high risk to the privacy of consumers or the security of their data: Data Protection impact Assessments (DPIAs).
  • Each law requires specific language in processor/service provider contracts (data processing addenda, or “DPAs”).

Practical Compliance Steps

  • Conduct a gap assessment
  • Inventory and update data related documents
  • Assess your processing activities
  • Prepare to comply with consumer requests
  • Update your public facing policies
  • Consider technical solutions
  • Implement a data retention policy
  • Assess your data security measures

Watch the webinar video, click here.