Ad Age Interviews Katie Gardner in "AI Legal Risks—What Brands and Agencies Need to Know"
Gunderson Dettmer partner Katie Gardner is interviewed in the article, "AI Legal Risks—What Brands and Agencies Need to Know," where Ad Age consulted legal and industry experts on how to experiment with generative AI in advertising while minimizing legal risks.
The article states, "Since the technology is evolving so quickly, Gardner suggested agencies and marketers appoint one person whose full-time job is to understand how the rest of the company can implement and experiment with generative AI. 'They really need a person or group for keeping up with what’s happening and making sure that they’re staying on top of any changes.' Gardner said."
Read the full article here.
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